Astonishing Restaurant Marketing Ideas And Trends That Actually Drive Sales in 2022

Is your restaurant struggling to attract more customers? Do you want to know how to get the word out about your business so that it's not just locals and regulars who are aware of what you have to offer? If so, this blog post is for you! We will discuss some fabulous restaurant marketing ideas and trends that could help bring in more customers.

Latest Restaurant Marketing Ideas and Trends

1. Food Images

2. Email is Your Savior

3. Reveal your Star Staff

4. Social Media Marketing (SMM)

5. Share Your User-Feedback

6. Start a Blog

7 Business Listings

8. Try Geo-targeted Ads

How To Market A Restaurant (Summary)

 

Latest Restaurant Marketing Ideas and Trends

9. Food Images

When it comes to the top restaurant marketing ideas and trends, the food pictures on a restaurant's website or mobile application play the most significant role in attracting people. Online foodies appreciate the visual appeal that a pleasing color combination, mouth-watering photographs, and a perfect angle can have on their selection.

This strategy involves sending out emails periodically to thank your customers for their continued patronage. It also informs them of new items or products you are offering to your customers. In addition, a customer will be more likely to order a different thing if it’s highlighted in an email with delicious photos and a description.

10. Email is Your Savior

Email is a proven restaurant marketing idea, and it's also an excellent way to get customer feedback. You can send out timed surveys periodically with questions you want to answer. However, it won’t be as effective when your customers only check email once or twice a week.

A great strategy is to create an offer for the first-time visitor where they'll receive something complimentary, such as desserts or coffee, after completing (x) number of visits in a month without purchasing a drink. That will incentivize them to return more often, so they don't miss out on their free item!

Email marketing is an efficient way to communicate with your customers and build a strong relationship with them. High open and unsubscribe rates have always attracted marketers to this marketing technique. However, proper planning before kick-starting any email campaign can help you succeed in business. So, take the help of experts and create a flawless email marketing campaign for your restaurant to boost its business results.

11. Reveal your Star Staff

We often see that most online businesses don’t show off their staff names or pictures. That’s a bad practice. Revealing your staff increases your audience's trust. Your authority expands in all directions. So, show off a few of your star members. Share stories about them and reveal how they add value to your business. By doing this, you will gain the trust of your audience. 

12. Social Media Marketing (SMM)

Social Media has become a crux of any business s as far as traffic, lead generation, brand awareness, and sales are concerned. In addition, social media is the only place where all age groups spend most of their time seeking recommendations, communication, reviews, and suggestions.

Read Also: 5 Actually Working Restaurant Guerrilla Marketing Ideas & Examples

If we talk about the food and restaurant industry, it plays a vital role in driving sales efficiently. So, your right SMM strategy can drive you more sales than your imagination.

How should Restaurants use Facebook to Drive Sales?

  • Upload ‘Live’ videos of your menus, dishes, discount offers.
  • If any particular event happens, tell your customers about it.
  • Use the free giveaway technique to catch your audience’s attention.

How should Restaurants use Instagram to Increase Sales?

  • The Instagram platform is where uploading high-quality images of your dishes could be the primary source to drive sales.
  • Upload short and to-the-point videos. Don’t make it long.
  • Try to collab with famous bloggers for a shoutout.

Try to upload compelling images and videos that excite your audience. Apply this formula to all social media platforms. That is the secret sauce of SMM for restaurants.

13. Share Your User-Feedback

People only trust those brands that have positive user feedback. With that said, convince your existing audience to share your feedback on your Facebook page, Instagram page, or on your website.

Whenever a person wants to connect with you, this feedback will encourage him to communicate with you to fulfill his food cravings.

14. Start a Blog

If you are serious about increasing your restaurant sales, starting a blog is one of the best practical restaurant marketing ideas and trends. It will help you build a new audience and retain your existing customers.

Share how to use your online ordering app features properly. Share your success stories. You can also share newly added dishes on your menu. Besides that, sharing funny food quotes, stories, recipes are also fine and classy ideas.

Read Also: Take Your Restaurant Online for Free in 2022

15. Business Listings

If you are the owner of any local restaurant business, adding your business to local business listing websites is a great marketing idea. Besides that, it is best to list your local food business on local directories so more local people can reach you easily.

16. Try Geo-targeted Ads

Geo-targeted advertisement is a modern type of advertising that utilizes location to approach your customers with messages that are appropriate to their locality and behavior.

Google, Twitter, Instagram, and Facebook offer geo-targeted ads for your restaurant business to reach a specific audience. So, it is one of the most potent restaurant marketing ideas and trends in the modern age.

Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.

How To Market A Restaurant (Summary)

  1. Hire a professional photographer to capture high-quality and incredible images to share on all social media platforms.
  2. Use customized email newsletters to outreach more audiences.
  3. Promote your restaurant staff members to gain the trust of your customers.
  4. Make a proper Social Media Marketing (SMM) strategy to drive more sales for your restaurant business.
  5. Share the positive feedback of your customers to build authority and trust in the market.
  6. Start a blog to reach more audiences and communities.
  7. Make sure you are present on all major social media platforms like Facebook, Instagram, Youtube, etc. Recruit a social media team so that your answers get prompt replies to their queries on social media.
  8. Local businesses must list their brands on local directories and business listing websites.
  9. Offer coupons and discounts online, through your website, or services like Groupon or Living Social.
  10. Try Geo-targeted advertisement ideas and trends to drive more sales.

That's it.

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