Is your restaurant struggling to attract more customers? Do you want to know how to get the word out about your business so that it's not just locals and regulars who are aware of what you have to offer? If so, this blog post is for you! We will discuss some amazing Restaurant Marketing Ideas and Trends in restaurant marketing that could help bring in more customers.
When it comes to restaurant marketing ideas and trends, the foodie pictures on the restaurant's website or mobile application will play the most significant role in attracting people. Online foodies appreciate the visual appeal that a pleasing color combination, mouth-watering photographs, and a perfect angle can have on their choices. They put a heavy weight on selecting a great cafe or a suitable restaurant first based on the photos online.
This strategy involves sending out emails periodically to thank your customers for their continued patronage. It also informs them of new items or products that are available, which they may not have otherwise noticed on the menu because it's been there so long. A customer will be more likely to order a different item if highlighted in an email with delicious photos and a description.
Email is the latest Restaurant Marketing Idea, and it's also an excellent way to get customer feedback. You can send out timed surveys periodically with questions that you want to be answered, but this isn't as effective if your customers are only checking email once or twice per week.
A great strategy is to create an offer for the first-time visitor where they'll receive something complimentary, such as dessert or coffee, after completing (x) number of visits in a month without purchasing a drink. This will incentivize them to return more often, so they don't miss out on their free item!
Email marketing is an efficient way to communicate with your customers and build a strong relationship with them. High open rates and low unsubscribe rates have always attracted marketers to this marketing technique. In fact, proper planning before kick-starting any email campaign can help you succeed in business. So take the help of experts and create a flawless email marketing campaign for your restaurant to boost its business results.
We often see that most online businesses don’t show off their staff names or pictures. That’s a bad practice. Revealing your staff increases your audience's trust. Your authority expands in all directions. So, show off your 5 super doper staff members. Tell about them and how they add value to your business. By doing this, you will see a surge in the trust of your audience.
Social Media has become a crux of any business as far as traffic, lead generation, brand awareness, and sales are concerned. Social media is the only place where all age groups spend most of the time seeking recommendations, communication, reviews, and suggestions.
If we talk about the food and restaurant industry in particular, it plays a very vital role to drive sales in a very efficient manner. So, your right SMM strategy can drive you more sales than your imagination.
Try to upload compelling images, videos that excite your audience. Apply this formula to all social media platforms. This is the secret sauce of SMM for restaurants.
People only trust those brands that have positive user feedback. With that said, convince your existing audience to share your feedback on your Facebook page, Instagram page, or on your website.
Whenever a person wants to connect with you, this feedbacks will encourage him to connect with you to fulfill his food needs and wants.
If you are really curious about increasing your restaurant sales, starting a blog is one of the best and effective restaurant marketing ideas and trends. It will help you to build a new audience and also maintain your existing customers.
Share how to use your online ordering app features properly. Share your success stories. You can also share newly-added dishes on your menu. Besides that, sharing funny food quotes, stories, recipes are also fine and classy ideas.
Read Also: Take Your Restaurant Online for Free in 2021
If you are an owner of any local restaurant business, then adding your business to local business listing websites is a great marketing idea. Besides that, it is the best practice to list your local food business into local directories so more local people can reach you easily.
Geo-targeted advertisement is a modern type of advertising that takes the help of location to approach your customers with messaging appropriate to their locality and behavior.
Google, Twitter, Instagram, Facebook offers geo-targeted ads for your restaurant business to reach the specific-audience. So, it is one of the powerful restaurant marketing ideas and trends in the modern age.
Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.
Bookmyorder is a free online ordering system for restaurants highly focused on delivering smart and intelligent solutions to the restaurant industry to drive more sales. Bookmyorder offers restaurants to create fully-customized menus, live website editing feature, real-time processing option, easy-to-use restaurant panel, and much more. Let's create a new world for your food-lover customers.
Find out what Bookmyorder can do for your business