20 High Converting Takeaway Promotion Ideas That Will Make You Money

Have you ever been thirsty on a hot summer day? Or too hungry when you missed lunch because of a long meeting? Your stomach grumbles so loudly that you think everyone around can hear it!

People who are in the business of delivering food to consumers know how it feels to be extremely hungry or thirsty. That’s why they brainstorm unique promotion ideas to help their restaurant business make more money.

This guide will present 20 high-converting takeaway promotion ideas to help your restaurant earn more profits. So, here we go.

List of Takeaway Promotion Ideas

Here is the list of 20 astonishing takeaway promotion ideas for your restaurant.

1. Family-Oriented Meal Kits

2. Customized Food and Drink Subscriptions

3. Hashtag-Based Promos for Social Media Networks

4. SMS-Exclusive Takeaway Offers

5. Takeout Lunch Special

6. Add Frozen/Refrigerated Heat-and-Eat Meals

7. Offer Unique Items to App Users

8. Bring Sales on Low-Traffic Days

9. Online Takeout Contests and Giveaways

10. Never Compromise your Customer Service

11. Local Ads to Bring in Money

12. Office Takeout Lunch

13. Themed Evenings for Everyone

14. Themed Date Night at Home

15. Exciting Holiday Meals

16. Free’ Cancellations

17. Express Delivery

18. Coupon for Complimentary Beverages with Orders Over a Certain Amount of Money

19. Restaurants with a delivery-only service

20. Exclusive Entrée Deals

 

1. Family-Oriented Meal Kits

When your loyal customers order your takeaway for dinner, they’re looking for quality food that they can enjoy within the comfort of their homes. They don’t want to spend time preparing a meal at home. So instead of sending them off with just a takeaway bag, put together a meal kit that caters to the entire family.

For example, add some branded bags and branded cutlery to your kit. You may also include a few branded mugs and glasses, as well as some branded table napkins. Finally, don’t forget to add your branded tote bag.

Offer your potential customers everything they need to sit down and enjoy their food together.

2. Customized Food and Drink Subscriptions

Food and drink subscription boxes are becoming all the rage. Still, you can go one step further by signing individual consumers up for a subscription-based service that delivers meals to them weekly, daily, or even hourly.

The food and drink subscription is a triple-win situation:

  1. First, your customer gets meals they love, delivered to their door
  2. You introduce more food items to your customers
  3. You can test the effectiveness of drink-food pairings

3. Hashtag-Based Promos for Social Media Networks

We all have a social media account on many social networks. We all want to be popular on social media platforms. Still, we may not know how to get more engagement or clicks through proper advertisements or other fun restaurant promotion strategies. Using hashtag-based promotions is a great way to get people talking about your business.

Hashtags are text added to a post to make it searchable on social media channels through a particular keyword. That allows you to reach a larger organic audience and potentially gain more followers in the end. It will also help you get organic traffic from giant search engines such as Google, Bing, Yahoo, etc.

Strategy to Follow

Look at how other restaurants in your area are marketing their food-specific ideas, mainly how they use hashtag-based promos. Tracking them will help you stand out from your competitors. Combine pictures with hashtags/posts and encourage users to share.

Tip: When you jump on social media platforms to share your meals or posts, tag your town, city, state, so local people around you can see the post quickly.

Examples of Hashtags

  • #MondayTakeout
  • #TheGreatLondon

4. SMS-Exclusive Takeaway Offers

A unique restaurant promotion idea that works everywhere, at any time. Does it work? Unfortunately, it’s not a miracle idea that makes your food taste like Gordon Ramsey’s. But SMS-exclusive takeaway offers are almost as good. These ideas allow you to connect with your customers and improve your chances of converting them into regulars.

You can add offers exclusive to SMS marketing for motivating customers to leave their phone numbers and agree to receive restaurant industry promotion messages from you. Implementing it won’t break your budget, and it’s guaranteed to boost your online orders.

What BookMyOrder has for You?

With the BookMyrder Promotions tool, you can now offer deals to customers. In addition, with our fantastic promo feature, you can now easily manage your customers' discount vouchers and rewards.

5. Takeout Lunch Special

The lunchtime rush at your restaurant can be overwhelming, especially when your restaurant has limited staff on the floor. If you cannot increase the number of employees working at lunchtime, consider offering a takeout lunch special to grab customers and satisfy their cravings.

Anything For Me BookMyOrder?

Of course, Yes!

By offering your takeout customers the option to pay online and collect their orders, you can reduce waiting times for customers, improve customer service, and increase overall sales. In addition, we further reduce payment processing fees for your restaurant as we offer this feature to you for free.

Reasons To Offer a Takeout Lunch Special

It could be that you are in an out-of-the-way location, and potential customers would instead pick up their lunch from a nearby place.

It may be that the people you want to target don’t have time in the evenings or on weekends to dine in your restaurant.

Maybe the location is not as trendily or visibly located as other restaurants, and you need to establish your presence.

So, don’t be afraid to offer your customers a special lunch takeout!

6. Add Frozen/Refrigerated Heat-and-Eat Meals

Frozen and refrigerated heat-and-eat meals are fantastic. You can add more variety, keep your takeout restaurant menu diverse, and make a more significant profit. It’s like an outlet store for your restaurant takeout. Frozen and refrigerated heat-and-eat meals will still taste as good as fresh ones with just a little preparation.

7. Offer Unique Items to App Users

If you are a restaurant business owner with dozens of locations, mobile apps are critical to your success. You get instant followers, and loyal guests keep coming back for more.

Once your users download your app, they will appreciate the ease and convenience of ordering through your mobile app.

Thus, the 'promotion’-model (free food if they download the app or check-in automatically, free food if it's their birthday, unique invitations to seasonal events) can work exceptionally well to incentivize them to download your app.

BookMyOrder is available now on Playstore. You can download it here.

8. Bring Sales on Low-Traffic Days

We all want more customers. Allowing more people to order from our restaurant is an excellent way to increase revenue. Higher discounts can attract more customers, even though they mean less profit per order. However, it makes sense to offer these discounts when you have fewer customers than usual.

Offering these deals not only drives immediate sales (and cash) in your pocket but also builds a positive reputation for your business. Customers perceive your restaurant as a business that cares about its customers.

Dayparting deals also help you earn more profits while reaching a broader range of customers.

9. Online Takeout Contests and Giveaways

Contests and giveaways are a fabulous way to increase engagement, exposure, and drive sales.

They are great incentives for building more buzz about your restaurant.

For Example:

Design a contest where participants have a chance to win $1000 worth of food and drinks at your restaurant. You can also offer something to the first 100 customers—for example, a free meal or beverage.

Ideas like these ensure that you nail it when hosting an online contest or giveaway.

10. Never Compromise your Customer Service

Have you ever been to a fast-food outlet where the food is good, but the staff is not courteous? Likewise, a restaurant may have an excellent menu, but it will never become a classic if its team fails to serve the guests well.

An excellent takeaway promotion idea will serve you better if you improve your customer service.

11. Local Ads to Bring in Money

Local ads are a simple way to bring more hungry customers into your restaurant. As soon as you get your business page live on Facebook, you can start segmenting your target audience by choosing a broad demographic such as “People who live in Denver and love Pizza.”

You can then change this to include even more hungry people by refining local audiences by age, gender, and location. The best part is that you don’t need to spend a fortune on these ads.

12. Office Takeout Lunch

This idea can be a win-win situation.

People are excited about the idea of going out to eat lunch.

People will keep ordering from your restaurant.

Even if it's not a perfect spaghetti carbonara each week, it is still a cheap way to offer them more variety.

13. Themed Evenings for Everyone

It’s a given that restaurant owners are looking to pull in more traffic. But did you know that themed evenings can be a way to guarantee higher sales?

If you have a restaurant marketing idea for a themed evening event, put together some ideas for special discounts or takeout and delivery specials.

Suppose your customers use social media to review local restaurants. In that case, the chances are that they will share pictures of your themed meals or special events on Facebook or other social media platforms. So, it's an excellent time to add this idea to your restaurant marketing plan.

That way, you can target customers more restaurant events and see pictures of how much fun they can have....and maybe come in and join the fun themselves!

14. Themed Date Night at Home

Everyone wants to spend as much time with their loved ones, but busy lives can often get in the way of that. So instead of choosing between skipping a night out and staying home, find a way for both by offering prix fixe meals for your customers at home.

15. Exciting Holiday Meals

There is no more significant time of year for food than holidays. People not only love to get together, but they like to eat and drink the most during the holidays.

Offer holiday meal packages where you provide everything needed and save customers from the hassles of it all.

For Example

Albertson’s food market offers a variety of meals for the occasions that come up throughout the year. If trying to relate this to takeaway promotion ideas, you can create content for specific holidays that offer meal packages.

16. ‘Free’ Cancellations

There is nothing more frustrating than ordering your food and then canceling it because you’re not hungry anymore. For this reason, ‘free’ cancellations are one of the best takeaway promotion ideas. People don’t like wasting their time and money, so they will often order more when you allow them to cancel their orders without paying anything.

It is also an excellent way to encourage people to order from your takeaway until delivery service – you must make sure they won’t want their food back if you allow this ‘free cancellation scheme.’

17. Express Delivery

Express delivery is a great way to boost takeout orders. You can increase sales by up to 10% and double or triple your profit with a single, simple trick.

We've found that the best way to go about this is by offering express Delivery as an incentive for people who refer to friends and online orders. The idea here is that both of you will get something in return for your referral: you'll get more sales, and the customer in question will get a free meal because they didn't even have to leave home.

18. Coupon for Complimentary Beverages with Orders Over a Certain Amount of Money

Offer customers a complimentary beverage with orders over a certain amount of money, such as the first beverage free, the second one for 80% off, and the third one for free. It’s hard not to order anything once you hear about these kinds of deals!

19. Restaurants with a delivery-only service

If your restaurant business is located in an urban area, you might consider implementing a delivery-only service. You could even encourage customers to order food online by offering them discounted prices when they dine in but pay for the food delivery. You can also offer free deliveries on orders above a specific amount. That will promote repeat ordering and more profits for your business as well.

20. Exclusive Entrée Deals

Offering exclusive entrée deals will allow people to try out a dish they may not have ordered otherwise. However, don’t be tempted to offer the same promotion day after day because users will soon get old. Instead, offer varying deals based on user purchases.

Conclusion

If your goal is to increase takeout and delivery sales, then you’ll find that these takeaway promotion ideas have inspired you. It’s easy because promotion also happens online - and it’s free or cheap! So, with a bit of creativity, you can capture customers’ attention and secure loyalty.

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