Have you ever experienced thirst on a hot summer day? What about that feeling of hunger when you’ve missed lunch? These feelings are so strong. Your stomach grumbles so loudly that you think everyone around can hear it! Yet, the appetite isn’t only a feeling but also a state of mind.
People who have tried your food delivery service are in this state of mind, which means they will order more and refer their friends if you take advantage of that state. Here are 20 high-converting takeaway promotion ideas that will help your restaurant business make money with incentivized orders and referrals.
Here is the list of 20 astonishing Takeaway Promotion Ideas for your restaurant:
When your loyal customers order your takeaway for dinner, they’re looking to be refreshed in the comfort of their home rather than spending a lot of time cooking. Instead of sending them off with just a takeaway bag, put together a meal kit for them that’s family-oriented.
In your kit, add some branded bags and some branded cutlery. You may also include a few branded mugs and glasses, as well as some branded table napkins and maybe even your branded tote bag.
Provide your potential customers with everything they need to sit down and enjoy their food together.
Food and drink subscription boxes are becoming all the rage. Still, you can go one step further by signing individual consumers up for a subscription-based service that delivers meals to them weekly, daily, or even hourly.
The Food and drink subscription is a triple-win situation. The customer gets meals they love delivered to their door, you get customers that are already drinking your beverage, and you can test the effectiveness of drink-food pairings if it interests you!
We all have a social media presence on many social networks. We all want to be popular on social media platforms, but we may not know how to get more engagement or clicks through proper advertisements or other fun restaurant promotion strategies. Using hashtag-based promotions is a great way to get people talking about your business.
Hashtags are text that can be added to a post to make it searchable on social media channels through a certain keyword. This allows you to reach a larger organic audience and potentially gain more followers in the end. It will also help you to get organic traffic from giant search engines such as Google, Bing, Yahoo, etc.
Take a look at how other restaurants in your area are marketing (especially how they are using Hashtag-based promos) their food for food-specific ideas and how you can stand out from your competitors by combining pictures with hashtags and posts that encourage users to share.
Tip: When you jump on social media platforms to share your meals or posts, tag your town, city, state, so people around you can see the post.
A unique restaurant promotion idea that works everywhere, at any time? Does it exist? Unfortunately, it’s not a “fountain of youth” that makes your food taste like it was cooked by Gordon Ramsey. But SMS-exclusive takeaway offers are almost as good. It allows you to connect with your customers and improve your chances of converting them into regulars.
You can create offers exclusive to SMS marketing to motivate customers to leave their phone numbers and agree to receive restaurant industry promotion messages from you. Implementing it won’t break your budget, and it’s guaranteed to boost your online orders.
With the Bookmyorder Promotions tool, you can now offer deals to customers. With our fantastic promo feature, you can now easily manage the discount voucher and rewards for your customers.
The lunchtime rush at your restaurant can be overwhelming, especially when your restaurant only has one or two employees on the floor. If you cannot increase the number of employees working at lunchtime, consider offering a takeout lunch special to grab customers from their desks and satisfy their cravings.
Of course, Yes!
By offering your takeout customers the option to pay online and collect their orders, you can reduce waiting times for customers, improve customer service, and increase overall sales. This further reduces payment processing fees for your restaurant as we offer this feature to you for free.
So, don’t be afraid to offer your customers a lunch takeout special!
Frozen and refrigerated heat-and-eat meals are awesome. You can add more variety, keep your takeout restaurant menu diverse, and make a larger profit without the same costs. It’s like an outlet store for your restaurant takeout. Frozen and refrigerated heat-and-eat meals will still taste as good as fresh ones with just a little preparation.
If you are a restaurant business owner with dozens of locations, mobile apps can be a must-have for you. You'll get an instant following, and loyal guests will come back for more.
Once your users have downloaded your app, they're very much like the customers that visit your restaurant. They expect convenience and are looking for significant discounts or special offers to keep returning to you.
Thus, the 'promotion’-model (free food if they download the app or check-in automatically, free food if it's their birthday, special invitations to seasonal events) can work exceptionally well to incentivize them to download your app.
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We all want more customers. Having more people see and order our food is a great way to increase our revenue by growing our customer base.
Higher discounts are a great way to attract customers, and even though they mean less profit per order, it makes sense to go for it if you’ve had a tranquil day.
Offering these deals not only drives immediate sales (and cash) in your pocket but also builds a positive reputation for your business as someone who cares about its customers and is willing to give out discounts when things are slow.
Dayparting deals will help you reach that balance between revenue and profits while also reaching a broader range of customers.
Contests and giveaways are an excellent way for your restaurant to increase engagement, exposure, and drive sales.
They are great incentives for building more buzz about your restaurant and getting people talking with each other when they enter.
Word has it that you’re running a contest for a chance to win $1000 worth of food and drinks at your restaurant, or maybe you’re aiming at being the first 100 customers to receive a free meal.
Whatever the case might be, there are several things you want to make sure you nail when hosting an online contest or giveaway.
Have you ever been to a fast food outlet where the product is good, but the staff is not? The restaurants may have excellent products on their special menus, but it will never turn out to be a classic if its staff leaves something to be desired.
An excellent takeaway promotion idea will serve your best interests if you include better customer service.
Local ads are a simple way to bring more hungry customers into your restaurant. As soon as you get your business page live on Facebook, you can start creating a target audience by choosing a broad demographic such as “People who live in Denver and love Pizza.”
You can then change this to include even more hungry people by refining local audiences by age, gender, and location. The best part is that you don’t need to pay a fortune for them.
This can be a win-win type thing for two or three workweeks:
It’s a given that restaurant owners are looking to drive more traffic through their doors, but did you know that themed evenings can be a way to create higher sales than normal?
If you have a restaurant marketing idea for a themed evening at your restaurant, put together some ideas for special discounts or takeout and delivery specials.
If your customers use social media to plan their next night out, chances are they will share pictures of the themed dinner or special events on Facebook or other social media platforms. It's a good time to put this in your restaurant marketing plan.
This way, target customers not only hear about your restaurant events but also see pictures of how much fun they can have....and maybe come in and join the fun themselves!
Everyone wants to spend as much time with their loved ones, but busy lives can often get in the way of that. Instead of choosing between skipping a night out and staying home, find a way for both by offering prix fixe meals for your customers at home.
There is no more significant time of year for food than holidays. People not only love to get together, but they like to eat and drink the most during the holidays.
Offer holiday meal packages where you provide everything needed and save customers from the hassles of it all.
Albertson’s food market offers a variety of meals for the occasions that come up throughout the year. If trying to relate this back to takeaway promotion ideas, you can create content for specific holidays that offers meal packages as well.
There is nothing more frustrating than ordering your food and then canceling it because you’re not hungry anymore. For this reason, ‘free’ cancellations are one of the best takeaway promotion ideas. People don’t like wasting their time and money, so they will often order more when you allow them to cancel their orders without paying anything.
It is also an excellent way to encourage people to order from your takeaway until delivery service – you just have to make sure they won’t want their food back if you allow this ‘free cancellation scheme.’
Express delivery is a great way to boost takeout orders. You can increase sales by up to 10% and double or triple your profit with a single, simple trick.
We've found that the best way to go about this is by offering express delivery as an incentive for people who refer to friends and online orders. The idea here is that both of you will get something in return for your referral: you'll get more sales, and the customer in question will get a free meal because they didn't even have to leave home.
Offer customers a complimentary beverage with orders over a certain amount of money, such as the first beverage free, the second one for 80% off, and the third one for free. It’s hard not to order anything once you hear about these kinds of deals!
If your restaurant business is located in an urban area, then you might consider implementing a delivery-only service. You could even encourage customers to order food online by offering them discounted prices when they dine in but pay for the food delivery. You can also offer free deliveries on orders above a specific amount. That will promote repeat ordering and more profits for your business as well.
Offering exclusive entrée deals will allow people to try out a dish they may not have ordered otherwise. However, don’t be tempted into offering the same promotion day after day because it will soon get old for users. Instead, offer varying deals based on user purchases.
If your goal is to increase takeout and delivery sales, then you’ll find that these takeaway promotion ideas have inspired you. It’s easy because promotion also happens online - and it’s free or cheap! With a bit of creativity, you can capture customers’ attention and secure loyalty.
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