Snapchat is a photo-sharing app that has recently taken the world by storm. In 2016, Snapchat became one of the top three social media apps for teens and millennials. With its success comes an increasing number of advertisers looking to cash in on this new marketing tool.
However, not all restaurants have had success with their use of Snapchat. Most of them don't know what type of content would work best for their audience.
This guide features ten creative and advanced ideas that you can use when promoting your restaurant on Snapchat!
The idea behind these tips is to engage viewers and encourage them to revisit your restaurant.
Let's walk you through some creative and advanced Snapchat post ideas so you can take your restaurant marketing efforts to the next level!
The first idea is to engage with your customers on Snapchat. Let them choose what they want for their next meal by asking a question on the app. For example, ask them something like, 'What do you want from our restaurant tonight?' That will create anticipation and engagement among your followers!
The second idea for restaurants is to host live-streamed events where customers can watch while enjoying great food. For example, live cooking demonstrations. These types of Instagram posts are popular because they allow users to interact. It also creates a lot of excitement for viewers who don't want to miss out on upcoming events.
Snapchat's restaurant marketing idea number three is to use 'Disappearing Messages.' The message comes with a timer, and when the time expires, the message disappears.
As a restaurateur, you may be wondering the purpose of spending time on messages that will eventually disappear. Here's the catch. If your content is interesting, people will be more likely to save it and share it with their friends and family.
Suppose you start a campaign saying that you will send discount coupons to fifty lucky restaurant followers on Snapchat. In that case, your restaurant's Snapchat following will increase, and people will take your messages more seriously.
You can also use this as an opportunity for customers to text in their suggestions or send in their pictures or videos for a contest. You will get interesting restaurant marketing ideas and trends through these engaging contests.
That's a great way to engage your followers because Snapchatters love sharing photos and videos, especially when dining out.
Don't use this filter when you can't be creative with it. Many restaurants don't know how to use this filter properly, resulting in a low user response rate. Here are some of the best ways to use the dog filter in your posts for maximum engagement!
How to Use the Dog Filter
Use the dog filter when you feature a special/seasonal menu item or promote an event. Offer prizes by asking users to send you a snap with the dog filter. That will get them excited about snaps and give more visibility to your restaurant on Snapchat! Overwhelm viewers with unique content and encourage them to continue sending in snaps through unique content.
The way Snapchat's filters work is unique. The whole point is, they're designed to make your pictures look more exciting and to keep them from getting thrown out by Snapchat's algorithms based on how many views they receive.
Snapchat offers two different filters for food pictures. The first one is the 'foodie filter,' meant for slideshows. You can use it alone or as part of an interactive story where you take a picture of your food and add music to it.
The second one, the 'eat with friends' filter, is a little different. Much like the foodie filter, it makes the picture's subject look smart and chic. That adds a little bit of glamour to the food and the ambiance.
The way the food porn filter makes everything look more appetizing is incredible. We can't even begin to explain how much difference the filter makes to create memorable and appealing Snapchat posts.
You can insert these filters on all photos, and your audience will love these beautiful stories. But, of course, that also gives your customers an insight into your delicious and flavorful menu items.
If you want to go one step further with Snapchat marketing and attract more customers, choose the 'ghost' filter.
The ghost filter is one of Snapchat's most famous filters. It turns everyone in your picture into a ghost-like figure, obscured by a white light. In addition, it adds an element of curiosity for viewers who are trying to figure out what's going on in the picture. That's a great way of showing different corners of your restaurant to get attention from your audience and potential customers.
You can also create stories from your snaps and pictures on Snapchat for free. If you're having an event or featuring a special dish during your event, you can use the app to engage people who might not be able to make it but would be curious about how your event went.
One of the best Snapchat marketing tools is to send a message from Snapchat to your prospect with an object they will receive in their home. That way, you can have them take pictures of their messages, which are fun and creative ways to keep them engaged. You can also use this to send special offers or messages throughout your marketing campaign!
You can add these messages remotely from anywhere you have internet access. It's like sending a letter through the mail, but with a unique twist.
Another great way to add a little bit of vision to your restaurant is to use Snapchat's 'menu-overlay.'
Overlaying these snap codes inside your pictures will show the people viewing your photos what you have, along with the price. In addition, that makes it easier for them to click on the snap code and immediately have a better understanding of what you are offering.
This idea is not a novel concept for restaurants. Most big chains send a message-in-a-bottle with a menu overlay for customers who cannot make their reservations online.
Our list of Snapchat restaurant marketing ideas will drive sales and encourage your customers to revisit. Your customers can use these features to keep up with your menu, find out more about your restaurant, and avail of exclusive offers from you.
If you're looking for a way to encourage people to revisit and build your Snapchat audience, these tips will help get the most out of your restaurant business.
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